Program Requirements

The Master of Marketing Management (Advanced) requires the completion of 96 units, which must consist of:

72 units from completion of the following coursework component:

48 units from completion of the following compulsory courses:

Management Core Specialisation

Management Essentials Specialisation

24 units from completion of the Marketing specialisation

24 units from completion of the following research component:

24 units from completion of MMIB8006 – Master Sub-Thesis (Business Studies)

Students must achieve a minimum 70% weighted average mark in the coursework component and have the approval of an identified supervisor for the research project to continue to the research component.

Students who do not achieve a minimum 70% weighted average mark in the coursework component or do not have the approval of an identified supervisor will be transferred to the Master of Marketing Management.

This program has been re-designed to place a stronger emphasis on research. Students are introduced to the importance of research and provided specific research-skill development within the first course of the program—MGMT7250 (Evidence-Based Management). The methods, tools and frameworks comprising the evidence-based management approach are then systematically embedded within all the courses that follow. We conservatively estimate that at least a quarter of all course content, and all assessment in the courses within the program will be research-based. This would equate to around 24 units of specific research training, and completion of a 24 unit thesis.

Admission Requirements

Either:
A Bachelor degree or international equivalent with a minimum GPA of 6.0/7.0
Or:
a Graduate Certificate of Management with a minimum GPA of 6.0/7.0.

Students must achieve a minimum 70% weighted average mark in the coursework component and have the approval of an identified supervisor for the research project to continue to the research component.

Cognate disciplines

Business, Management, Marketing

English Language Requirements

All applicants must meet the University’s English Language Admission Requirements for Students.

Assessment of Qualifications

Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met. Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au

ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications

Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher.

Applications for course credit

A maximum of 48 units of credit will be available based on the following conditions:
• Applicants with at least 10 years’ work experience (including 5 years documented management experience) may be eligible for 24 units of credit.
• Applicants with a Bachelor Degree or international equivalent in a cognate discipline may be eligible for 24 units of credit (AQF level 7).
• Applicants with an Honours degree or postgraduate qualification in a cognate discipline may be eligible for 48 units of credit (AQF level 8/9).

Scholarships

ANU offers a wide range of scholarships to students to assist with the cost of their studies.

Eligibility to apply for ANU scholarships varies depending on the specifics of the scholarship and can be categorised by the type of student you are.  Specific scholarship application process information is included in the relevant scholarship listing.

For further information see the Scholarships website.

Learning Outcomes

Upon successful completion, students will have the skills and knowledge to:

1. Evaluate and synthesize evidence to inform decision making

2. Create opportunities and novel solutions to organisational challenges

3. Work effectively with others to resolve challenges

4. Adapt to complex and uncertain situations

5. Engage, inform and influence stakeholders

6. Incorporate the influence of a changing global environment

7. Model ethical behaviour and make principled decisions

8. Apply specialised knowledge and skills in the area of marketing

9. Undertake a substantial independent research study

Further Information

Program commencement

The ANU Research School of Management offers a tailored Orientation Week program each semester for its postgraduate students, held during the University O-Week dates for that semester. This tailored program is designed to introduce students to their fellow peers, and provide specific information pertinent to studying a postgraduate program at the ANU Research School of Management. Evidence-Based Management is foundational to ANU Research School of Management postgraduate programs and this, along with other facets of the teaching and academic environment, will be introduced to students during this week. Attendance is highly encouraged.