The minor in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Graduates with a marketing minor will have a coherent body of knowledge of the fundamental principles of marketing, and an understanding of conceptual frameworks as a basis for future discover in marketing education and practice.

Graduates with a Marketing Minor will have:

-Cognitive skills to review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications;

-Technical skills to demonstrate an understanding of the fundamental applications of marketing with insight and creativity;

-Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems; and,

-Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.

Graduates with a marketing minor will demonstrate the application of knowledge and skills:

-with judgment, planning, and problem solving in scholarship; and,

-to adapt marketing knowledge, and to seek further marketing learning and insight through their own learning and professional practice.