An understanding of the needs and behaviours of consumers is an intrinsic component of the development and implementation of successful marketing actions. Specific topics address the consumer decision process, internal and external influences on consumer behaviour.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
- Identify the major influences in consumer behaviour
- Distinguish between different consumer behaviour influences and their relationships
- Establish the relevance of consumer behaviour theories and concepts to marketing decisions
- Implement appropriate combinations of theories and concepts
- Recognise social and ethical implications of marketing actions on consumer behaviour
- Use most appropriate techniques to apply market solutions
Other Information
Indicative Assessment
- Weekly Activities (7.5%) (5) [LO null]
- Weekly Activities (7.5%) (5) [LO null]
- Concept Map (10% Map + 10 % Reflection) (10) [LO null]
- Quiz (2 x 10%) (10) [LO null]
- Using Stuff - video (5%) (5) [LO null]
- Quiz (10%) (10) [LO null]
- Using Stuff - (report 25% + Oral defence - individual - 5%) (25) [LO null]
In response to COVID-19: Please note that Semester 2 Class Summary information (available under the classes tab) is as up to date as possible. Changes to Class Summaries not captured by this publication will be available to enrolled students via Wattle.
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
The average student workload for this course is 10 hours per week. For on-campus students this includes time spent in scheduled classes and self-directed study time. For on-line students this includes time spent reading, researching, studying and participating in on-line activities.
Inherent Requirements
Not applicable
Prescribed Texts
Quester, P. et al (2014). Consumer Behaviour: Implications for marketing strategy, 7th Ed., McGraw Hill, North Ryde
Minors
Fees
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- 3
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2020 | $3750 |
- International fee paying students
| Year | Fee |
|---|---|
| 2020 | $5760 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
First Semester
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| 2390 | 24 Feb 2020 | 02 Mar 2020 | 08 May 2020 | 05 Jun 2020 | In Person | View |
| 4903 | 24 Feb 2020 | 02 Mar 2020 | 08 May 2020 | 05 Jun 2020 | Online | N/A |