This course introduces you to the twin subjects of marketing and business communications where principles of EBM are applied to audience selection, message framing, stakeholder identification and problem solving. In business communication, you will have the opportunity to develop your communication skills by understanding theories of communication, and applying them to the practical aspects of tailoring a message to a targeted audience. By reflecting on your own work, and the work of your peers, you will gain insight into the processes of developing your own communication style. In stakeholder-based marketing, you will focus on the use of marketing concepts to create, communicate and deliver marketing solutions that are of value to an identified business audience. This includes engaging the needs of different audience stakeholders to ensure an ethically balanced approach between the needs of the organisation, market and society at large.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
- Determine stakeholder interests and requirements
- Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders
- Establish the relevant stakeholder groups that the organisation needs to address in their marketing activity
- Justify the choice of target audience for marketing communication
- Integrate stakeholder knowledge and communication to solve customer needs
- Deliver effective communication that reflects the complexity of real-world stakeholder issues
Indicative Assessment
- Written portfolio of stakeholder communications (25) [LO null]
- Oral presentation (20) [LO null]
- Self-Reflective Evaluation Assessment (5) [LO null]
- Coherent MCQs (15) [LO null]
- Rapid evaluation assessment (30) [LO null]
- 6. Self-Reflective Evaluation Assessment (5%) (5) [LO null]
In response to COVID-19: Please note that Semester 2 Class Summary information (available under the classes tab) is as up to date as possible. Changes to Class Summaries not captured by this publication will be available to enrolled students via Wattle.
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
Students taking this course in First or Second Semester are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average on course reading, research, writing and assessment work.
Where this course is offered in intensive delivery mode as a continuous block over a shorter period of time, the expected total time commitment for this course will be 130 hours.
Inherent Requirements
Not applicable
Requisite and Incompatibility
Fees
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- 3
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2020 | $3900 |
- International fee paying students
| Year | Fee |
|---|---|
| 2020 | $6000 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
Summer Session
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| Taught in China in the Mandarin language | ||||||
| 1702 | 06 Jan 2020 | 10 Jan 2020 | 10 Jan 2020 | 20 Jan 2020 | In Person | N/A |
First Semester
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| On-campus | ||||||
| 3271 | 24 Feb 2020 | 02 Mar 2020 | 08 May 2020 | 05 Jun 2020 | In Person | View |
| On-line | ||||||
| 3272 | 24 Feb 2020 | 02 Mar 2020 | 08 May 2020 | 05 Jun 2020 | Online | View |
Autumn Session
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| Taught in China in the Mandarin language | ||||||
| 5400 | 01 Apr 2020 | 24 Apr 2020 | 24 Apr 2020 | 30 Jun 2020 | In Person | N/A |
Second Semester
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| On-campus | ||||||
| 8281 | 27 Jul 2020 | 03 Aug 2020 | 31 Aug 2020 | 30 Oct 2020 | In Person | N/A |
| On-line | ||||||
| 8282 | 27 Jul 2020 | 03 Aug 2020 | 31 Aug 2020 | 30 Oct 2020 | Online | View |
Spring Session
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| Taught in China in the Mandarin language | ||||||
| 9371 | 01 Oct 2020 | 23 Oct 2020 | 23 Oct 2020 | 31 Dec 2020 | In Person | N/A |