This course introduces students to the realm of activities that comprise popular culture in East Asia. Students are introduced to a number of major theoretical paradigms in cultural studies, as well as deliberations over what drives developments in contemporary popular culture. Case studies are drawn from, among others, advertising, movies, gadgets, fashion, pop music and social media from around East Asia, with a slight emphasis on Korea overall.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

1. Understand the roots and outcomes of some of the primary idiosyncracies of East Asian popular culture;
2. Discuss and question popular practical and theoretical paradigms that apply in cultural studies, and evaluate their merits and shortcomings;
3. Examine the historical, social and cultural environments that produce pop products and apply this knowledge to produce critical analyses;
4. Construct persuasive hypotheses regarding the root causes of fan behavior and consumption patterns;
5. Publicly present and defend ideas and positions.

Staff Feedback

Students will be given feedback in the following forms in this course:

• Written comments
• Verbal comments
• Feedback to the whole class, to groups, to individuals, focus groups

Student Feedback

ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.

Class Schedule

Week/Session	Summary of Activities	Assessment
1	course structure and assessment, definitions and theoretical paradigms	John FISKE, "Understanding Popular Culture." In Reading the Popular, ed. by John Fiske, pp. 1–42 (London and New York: Routledge, 1990). Henry JENKINS, Tara MCPHERSON, and Jane SHATTUC, “Defining Popular Culture.” In Hop on Pop: The Politics and Pleasures of Popular Culture, ed. by Henry Jenkins, Tara McPherson, and Jane Shattuc, pp. 26–42 (Durham: Duke University Press, 2002).
2	collecting	Jean BAUDRILLARD, "The System of Collecting." In The Cultures of Collecting , ed. by John Elsner and Roger Cardinal, pp. 7–24 (London: Reaktion Books, 1994). Jeanne NEMETH, “Contemporary Collecting: Examining Passionate Pursuits”, Journal of Cultural Research in Art Education 23 (2005): 41–51.
3	subcultures and pseudo-individualism, and memes	Sarah THORNTON, “The Distinctions of Cultures Without Distinction.” In Club Cultures: Music, Media and Subcultural Capital, pp. 1–25 (Cambridge: Polity Press, 1995). Bruce BAUGH, "Left-Wing Elitism: Adorno on Popular Culture", Philosophy and Literature 14:1 (April 1990): 65–78.
4	photography and advertising	Millie R. CREIGHTON, “Imaging the Other in Japanese Advertising Campaigns.” In Occidentalism: Images of the West, ed. by James G. Carrier, pp. 135–60 (Oxford: Clarendon Press, 1995). Perry JOHANSSON, “Consuming the Other: The Fetish of the Western Woman in Chinese Advertising and Popular Culture”, Postcolonial Studies 2:3 (1999): 377–88.
5	new masculinities	Geng SONG & Tracy K. LEE, "'New Man' and 'New Lad' with Chinese Characteristics? Cosmopolitanism, Cultural Hybridity and Men's Lifestyle Magazines in China", Asian Studies Review 36:3 (2012): 345–67. Masafumi MONDEN, "Clean-Cut: Men’s Fashion Magazines, Male Aesthetic Ideals, and Social Affinity in Japan." In Introducing Japanese Popular Culture, ed. by Alisa Freedman and Toby Slade, pp. 424–31 (London: Routledge, 2018).
6	K-pop and fandom, and neo-liberalism	Haerin SHIN, "The Dynamics of K-Pop Spectatorship: The Tablo Witch-Hunt and Its Double-Edged Sword of Enjoyment." In K-Pop: The International Rise of the Korean Music Industry, ed. by JungBong Choi and Roald Maliangkay, pp. 133-45 (New York: Routledge, 2015). Seung-Ah LEE, "Of the fans, By the fans, For the fans." In Hallyu 2.0: The Korean Wave in the Age of Social Media, ed. by Sangjoon Lee and Abé Markus Nornes, pp. 108–29 (Ann Arbor: University of Michigan Press, 2015).
7	exoticism and orientalism, and mukokuseki	Koichi IWABUCHI, “How ‘Japanese’ is Pokémon?" In Pikachu’s Global Adventure: The Rise and Fall of Pokémon, ed. by Joseph Jay Tobin, pp. 53–79 (Duke University Press, 2004). Emiko OKAYAMA and Francesco RICATTI, “Tokidoki, Cute and Sexy Fantasies between East and West: Contemporary Aesthetics for the Global Market,” Journal of Multidisciplinary International Studies 5:2 (July 2008): 1–23.
8	tourism and post-tourism	George RITZER and Allan LISKA, "McDisneyization and post-tourism: Complementary Perspectives on Contemporary Tourism", in Touring Cultures: Transformations of Travel and Theory, ed. by Chris Rojek and John Urry, pp. 96–109 (London: Routledge, 1997). Millie R. CREIGHTON, "Consuming Rural Japan: The Marketing of Tradition and Nostalgia in the Japanese Travel Industry", Ethnology 36:3 (Summer, 1997): 239–254.
9	good looks, fashion and cultural appropriation	Daniel BLACK, “Wearing Out Racial Discourse: Tokyo Street Fashion and Race as Style,” The Journal of Popular Culture 42:2 (2009): 239–56. Laura MILLER, “Youth Fashion and Changing Beautification Practices.” In Modern Japanese Culture Vol. 2, ed. by D. P. Martinez, pp. 88–103 (London: Routledge, 2007).
10	virtual communities, gaming and flow	Chong GAO, "Embeddedness and Virtual Community: Chinese Women and Online Shopping." In Chinese Women and the Cyberspace, ed. by Khun Eng Kuah-Pearce, pp. 135–54 (Amsterdam: Amsterdam University Press, 2008). Tom MCDONALD, "Moral accumulation: Collecting credits on social media." In Social Media in Rural China, pp. 116–42 (London: UCL Press, 2016).

Assessment Summary

Assessment task	Value	Due Date	Return of assessment	Learning Outcomes
I-feature	10 %	08/01/2021	15/01/2021	1,2
mini exam	10 %	11/01/2021	15/01/2021	1,4
critical reviews	40 %	14/01/2021	22/01/2021	1,3
Final exam	40 %	15/01/2021	20/01/2021	1,4

* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details

Policies

ANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:

• Student Assessment (Coursework) Policy and Procedure
• Special Assessment Consideration Policy and General Information
• Student Surveys and Evaluations
• Deferred Examinations
• Student Complaint Resolution Policy and Procedure

Assessment Requirements

The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the ANU Online website Students may choose not to submit assessment items through Turnitin. In this instance you will be required to submit, alongside the assessment item itself, hard copies of all references included in the assessment item.

Moderation of Assessment

Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.

Participation

Participation is not marked for this course. However, it is strongly encouraged as exam questions are likely to be partly inspired by tutorial discussions.

Assessment Task 1

I-feature

Students submit a short 3-minute video (in mp4, mov., mpeg or m4v format) that discusses in what way they (life choices, dress style, shopping, etcetera) are driven by past or current developments in popular culture. You do not have to appear in the video and may use PowerPoint with voice-over recording (for example), and referring to literature can be very good. Make sure that this is your own voice and your own video about you...! And please do not upload more than a single video file; I will not accept separate reference lists or mini essays as appendices to a video. Content (ideas) matters, but a very fun/cool submission will get extra points. With your permission I would like to share the best videos on Wattle. Due date/time: Friday January 8th, by 10am. 

Rubric

creativity	relevance	structure
30	60	10

Assessment Task 2

mini exam

This 50-minute online exam will test the knowledge/understanding students have gained/developed during the lectures and tutorials (and from the readings) thus far. 

Assessment Task 3

critical reviews

students write 2 x 1,250-word critical reviews based on two of the 10 (daily) sets of readings (so one review per set of two readings): please write about the two readings together, not just one of the two, and try to compare them a little where possible. Very good advice can be found here. Please use Harvard or Chicago for referencing. 

NB: All late submissions will get demerits, which will amount to 5% of the maximum score per 24 hours (so if you hand it in late by 1 hour, you lose 5%; if you hand it in 23 hours late, you still lose 5%; if you hand it in 25 hours late, you lose 10%, etc.).

Assessment Task 4

Final exam

The 100-minute-long online final exam will test the knowledge/understanding students have gained/developed during the lectures and tutorials (and from the readings).

Academic Integrity

Academic integrity is a core part of our culture as a community of scholars. At its heart, academic integrity is about behaving ethically. This means that all members of the community commit to honest and responsible scholarly practice and to upholding these values with respect and fairness. The Australian National University commits to embedding the values of academic integrity in our teaching and learning. We ensure that all members of our community understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with. The University has policies and procedures in place to promote academic integrity and manage academic misconduct. Visit the following Academic honesty & plagiarism website for more information about academic integrity and what the ANU considers academic misconduct. The ANU offers a number of services to assist students with their assignments, examinations, and other learning activities. The Academic Skills and Learning Centre offers a number of workshops and seminars that you may find useful for your studies.

Online Submission

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Hardcopy Submission

For some forms of assessment (hand written assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilise the Assignment Cover Sheet. Please keep a copy of tasks completed for your records.

Late Submission

Late submission of assessment tasks without an extension are penalised at the rate of 5% of the possible marks available per working day or part thereof. Late submission of assessment tasks is not accepted after 10 working days after the due date, or on or after the date specified in the course outline for the return of the assessment item. Late submission is not accepted for take-home examinations.

Referencing Requirements

Accepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.

Extensions and Penalties

Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure The Course Convener may grant extensions for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.

Privacy Notice

The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information. In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service — including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy. If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.

Distribution of grades policy

Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes. Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.

Support for students

The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).

• ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
• ANU Diversity and inclusion for students with a disability or ongoing or chronic illness
• ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
• ANU Academic Skills and Learning Centre supports you make your own decisions about how you learn and manage your workload.
• ANU Counselling Centre promotes, supports and enhances mental health and wellbeing within the University student community.
• ANUSA supports and represents undergraduate and ANU College students
• PARSA supports and represents postgraduate and research students