Successful management of the marketing process requires effective information about consumers and the market. Marketing Research is a dynamic process linking consumers to marketers through information. The course is designed to develop your skills as a marketing decision maker. While some students may take on roles in marketing research many more will take on the role of marketing manager. The subject is structured so as to provide students with a solid introduction to the marketing research process, and conducting and understanding research to obtain information to aid marketing decision-making. The emphasis will be on translating marketing concepts into context-specific operational decisions and actions using research methods and analysis.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
- Identify marketing problem(s) to assist in decision making
- Choose the methodologies to acquire evidence in an ethical manner to address the marketing problem
- Retrieve primary and secondary data to solve the marketing problem
- Establish the methodological quality, reliability and validity of the data collected
- Integrate all types of relevant evidence towards finding solutions to the marketing problem
- Find solutions to the marketing problem based on the integrated relevant evidence
- Produce an evidence-based marketing report to maximise likelihood of effective implementation of solutions.
Research-Led Teaching
Research-led and practice-based teaching: The course offers students a rare opportunity to use their growing theoretical and methodological skills in research practice. This course will teach students the latest tools and methods used in social sciences and more particularly in the discipline of marketing.
Research-based assessment
Practical (industry-related): Students work in groups (4-5 individuals) on a marketing project for an industry client. Students can select their own group and clients are allocated to each group on a first-come, first-served basis. The research project will consist of a report that relates to a real marketing problem (i.e., an empirical problem) that an industry, company, or small enterprise faces. Groups will endeavor to carry out their investigation using the theoretical knowledge and research techniques taught in this course to collect data and the best available evidence to come up with solutions that clients will use. The industry-related project is distinctive action research that is the Work Integrated Learning component of this course. Action learning features of the course drive a ‘student-centered’ and ‘learning by doing’ approach. The course facilitates student engagement with research via:
- A comprehensive introduction to the purpose of research through a problem-based approach.
- A research process to explain various methods that will be proposed through a marketing research proposal.
- Independent and team-based action learning and research using core marketing research concepts, theories, principles, research, and data analysis skills to write up the research report.
Academic: Students will develop a research proposal that relates to an empirical or theoretical marketing problem that is of academic interest and is not addressing the problem of a particular client. Learning features of this proposal are research-driven with the student being required to apply research techniques and tools to address a broader research problem.
Field Trips
There are no field trips.
Additional Course Costs
There are no additional class costs.
Examination Material or equipment
See Wattle for details. Further advice will be communicated to students by Week 10 (i.e., 2 weeks prior to the final examination).
Required Resources
Essentials of Marketing Research (primary resource for this course)
Author: Hair Jr., Ortinau and Harrison
Publisher: McGraw-Hill Education
Edition: 5th
ISBN: 9781260575781
Availability: Campus bookstore and Library closed reserve
Paper Back ISBN: 9781260575781
Ebook ISBN: 9781260579321
Library: Free e-book will be made available through closed reserve in the library
Social Science Research: Principles, Methods, and Practices (additional resource for this course)
Author: Bhattacherjee, A.
Edition: 2nd
Available: https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1002&context=oa_textbooks
Price: Free
Recommended Resources
Consultation Times Arrangements: Students are strongly advised to book an online appointment by email with the lecturer and/or the tutors.
Additional Reading: Students may find this resource valuable for research analysis in this course.
SPSS Statistics: A Practical Guide
Author: Bennett, K., Heritage, B., and Allen, P.
Edition: 5th
Available: https://au.cengage.com/c/isbn/9780170460163/
Discount codes will be made available on Wattle.
Staff Feedback
Students will be given feedback in the following forms in this course:
- Written comments
- Verbal comments
- Feedback to the whole class, to groups, and to individuals.
Student Feedback
ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.Class Schedule
| Week/Session | Summary of Activities | Assessment |
|---|---|---|
| 1 | General information on the courseLecture: Introduction to Marketing Research | Chapter 1: Marketing Research for Managerial Decision-Making
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| 2 | Lecture: Marketing Research Process and Proposals (Academic & Industry) | Chapter 2: The Marketing Research Process and Proposals
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| 3 | Lecture: Theoretical Framework and Research Design (Academic & Industry) | Chapter 3: Secondary Data, Literature Reviews, and Hypotheses
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| 4 | Lecture: Selecting Research Methods - Forms of Qualitative Research | Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches
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| 5 | Lecture: Making Sense of Qualitative Data - Methods of Analysis | Chapter 9: Qualitative Data Analysis
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| 6 | Lecture: Forms of Quantitative Research | Chapter 5: Descriptive and Causal Research DesignsChapter 8: Designing the Questionnaire
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| 7 | Lecture: Constructs - Measurement and Scaling, Sampling | Chapter 6: Sampling: Theory and Methods Chapter 7: Measurement and Scaling
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| 8 | Lecture: Preparing Data | Chapter 10: Preparing Data for Quantitative Analysis
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| 9 | Lecture: Data Analysis for Quantitative Research (Part A)Testing for interdependence; difference; and, association | Chapter 11: Basic Data Analysis for Quantitative Research
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| 10 | Lecture: Data Analysis for Quantitative Research (Part B)Testing for relationships | Chapter 11: Basic Data Analysis for Quantitative Research Chapter 12: Examining Relationships in Quantitative Research
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| 11 | Lecture: Marketing Research in Practice (Guest Lecture) & Communicating Research Findings | Chapter 13: Communicating Marketing Research Findings Reading to be provided: Market Intelligence and Database Research
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| 12 | Research Project: Group Presentation and Individual Defense | PPT slides for Research Project Presentation (group) (Due: Monday 23.10.2023 @ 23.59)Assessment Task 3: Research Project Presentation (group) and Defense (individual) (Due: in-class in Tutorial 11, Week 12)
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| 13 | Final Examination (TBA) | Assessment Task 8: Final examination modality will be announced in due course on Wattle. |
Tutorial Registration
ANU utilizes MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities/tutorials so they can better plan their time. Tutorial registration will be available two weeks prior to the beginning of the semester and will close at the end of week 1. More details can be found on the Timetable webpage: https://www.anu.edu.au/students/program-administration/timetabling.
This course has tutorials or tutorial-like teaching activities. Tutorials will be held weekly (starting from week 2) and all tutorials will be conducted in person on the campus premises.
Assessment Summary
| Assessment task | Value | Due Date | Return of assessment | Learning Outcomes |
|---|---|---|---|---|
| Problematization & Literature Review (20%) | 20 % | 14/08/2023 | 28/08/2023 | 1,3,5 |
| Online Test 1 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity | 5 % | 01/09/2023 | 15/09/2023 | 1,2,3,4,5,6 |
| Marketing Research Project: Group Presentation (5%) and Individual Defense (10%) = 15% | 15 % | * | 30/11/2023 | 1,2,3,4,5,6 |
| Online Test 2 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity | 5 % | 23/10/2023 | 06/11/2023 | 1,2,3,4,5,6 |
| Marketing Research Project: Group Report (Industry related) (25%) | 25 % | 27/10/2023 | 30/11/2023 | 1,2,3,4,5,6,7 |
| Marketing Research Proposal (10%) | 10 % | 29/09/2023 | 13/10/2023 | 1,2,3,4,5,6,7 |
| Summary & Infographics - For Client (5%) | 5 % | 26/10/2023 | 30/11/2023 | 5,6,7 |
| Final Examination (15%) | 15 % | * | 30/11/2023 | 1,2,3,4,5,6,7 |
* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details
Policies
ANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:- Student Assessment (Coursework) Policy and Procedure
- Special Assessment Consideration Policy and General Information
- Student Surveys and Evaluations
- Deferred Examinations
- Student Complaint Resolution Policy and Procedure
Assessment Requirements
The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the ANU Online website Students may choose not to submit assessment items through Turnitin. In this instance you will be required to submit, alongside the assessment item itself, hard copies of all references included in the assessment item.Moderation of Assessment
Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.Participation
The course will be delivered in a hybrid asynchronous/synchronous mode with pre-recorded lectures available on ECHO360/Wattle and Face-to-Face tutorials. However, this may change to completely Online depending on the public health situation and/or official directives. All course materials related to the lectures and tutorials will be available on the Wattle course sites.
Participation is expected, required, and strongly advised in all on-campus tutorials and assessments. Attendance at lectures and tutorials is expected in line with the “Code of Practice for Teaching and Learning”, clause 2 paragraph (b).
Once the schedule is set for the tutorials (Face-to-Face), students are expected to enroll in those classes that are most appropriate to their study schedule. Please note we can bring changes to this condition as we finalize the number of students enrolled and whether they are in Australia or off-shore.
The pass mark for this course is 50%.
Students are strongly advised to participate in all tutorials and submit all assessment tasks in this course to ensure they are able to present evidence they have achieved all the learning outcomes for this course. Short in-class tests and/or reflective pieces will be conducted in the tutorials and counted towards participation. Please note participation will not be counted toward the final grade of this course.
Examination(s)
The final examination will be closed-book and consist of short essays of up to 25 lines each on the whole course content. The examination system to be used will be communicated to students by Week 10 (i.e., 2 weeks prior to the assessment). Final exams will take place during the examination period after Week 12. ANU Examinations will directly communicate to students about the date and time of the exam.
Type: closed-book examination
Format: short essay questions (maximum 25 lines each)
Indicative Duration: 2 hours
Assessment Criteria/Rubrics will be made available on Wattle at least two weeks before the due date. More information about the assessment task will be provided on the Wattle course site.
Assessment Task 1
Learning Outcomes: 1,3,5
Problematization & Literature Review (20%)
Assessment Description: As part of the work of a marketing researcher (academic or for the industry), you will be called upon to problematize and find out what exists out there as extant knowledge regarding the constructs, concepts, and ideas you will investigate. The problematization and literature review or theoretical review of concepts will help you do just that. In this assessment task, you will be required to produce an appropriate review of theories, concepts, and constructs in line with the problem you are addressing. Students are expected to critically discuss these theories and concepts using the dialectic method. Assessment to be submitted on Wattle through TURNITIN.
Assessment Type: Individual
Words: 500-800 words maximum (including all headings, sub-headings, and in-text citations). Any portion in excess of the word limit will neither be read nor marked.
References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style
Due Date: Monday 14.08.2023 @ 23.59 (Week 4)
Submission: via Turnitin on Wattle
Late Submission: No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student. The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.
Feedback: Individual feedback with marks will be made available within 2 weeks of submission.
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
Assessment Task 2
Learning Outcomes: 1,2,3,4,5,6
Online Test 1 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity
Assessment Description: The online test will build on the student's preparation and understanding of content material through MCQs and/or short essays that will include application, analysis, and synthesis-level questions. These online tests will require students to complete a series of multiple-choice questions and/or short essays on Wattle. Short essay questions will be submitted on the Wattle site and not on TURNITIN.
Assessment Type: Individual
Due Date: Friday 01.09.2023 @ 23.59 (Week 6) - exact time to be confirmed on Wattle at least two weeks before the due date.
Time Allowed: 45 minutes
Submission: online via Wattle
Attempts: Only 1 per test
Late Submission: No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student. The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.
Feedback: Individual feedback with marks will be made available within 2 weeks of submission.
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
SONA EXPERIMENT PARTICIPATION OPTION:
Due date: end of week 6
A student may either:
replace this Online test with ONE hour (5 marks) of SONA experiment Participation; Only 1 SONA experiment participation is allowed per student.
OR
participate in the SONA experiment for ONE hour by the end of week 6 for an Extra Bonus 5 marks in the course.
N.B. SONA participation gives students opportunities to better understand an application of decision-making driven by experimentation can be assessed through LOs 5 & 6 and how knowledge about causal relationships and effects and can be assessed through LOs 1,2,4,5 & 6
Assessment Task 3
Learning Outcomes: 1,2,3,4,5,6
Marketing Research Project: Group Presentation (5%) and Individual Defense (10%) = 15%
Assessment Description: The research project group presentation (5%) and individual defense (10%) will provide students with the opportunity to showcase their market research process and results as a group and to individually and orally defend their research project in the tutorials in Week 12. Each student will be asked a maximum of 2 questions on their marketing research project. The questions can be theoretical (related to the theories and concepts students used in their project), methodological, or on the application of the latter two and results and findings. The goal is for the student to provide through their answers evidence they have achieved the learning outcomes set for the course.
Assessment Type: Group Presentation and Individual Defense
Due Date: In-class Tutorials (Week 12)
Time: 20 minutes per group
- Duration of group presentation - 10 minutes maximum;
- Duration of individual defense - each student will have a maximum of 2 minutes to explain, describe, discuss, and defend their answers.
Format: Live in-person presentations. No pre-recorded presentations will be accepted for this assessment task. All presentations will be video recorded, which will enable later validation and verification of assessment if required (in accordance with point 7 in the ANU Student Assessment (Coursework) policy).
Examiners: Course convener
Audience: All presentations and defenses are expected to be attended by industry clients.
Submission: PPT slides on Wattle (Due: Monday 23.10.2023 @ 23.59)
Late Submission: Failing to attend the group presentation and the individual defense will result in a mark of 0 being awarded to the student. The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.
Feedback: After the release of results on 30.11.2023
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
Assessment Task 4
Learning Outcomes: 1,2,3,4,5,6
Online Test 2 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity
Assessment Description: The online test will build on the student's preparation and understanding of content material through MCQs and/or short essays that will include application, analysis, and synthesis-level questions. These online tests will require students to complete a series of multiple-choice questions and/or short essays on Wattle. Short essay questions will be submitted on the Wattle site and not on TURNITIN.
Assessment Type: Individual
Due Date: Monday 23.10.2023 @ 23.59 (Week 12) - exact time to be confirmed on Wattle at least two weeks before the due date.
Time Allowed: 45 minutes
Submission: online via Wattle
Attempts: Only 1 per test
Late Submission: No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student. The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.
Feedback: Individual feedback with marks will be made available within 2 weeks of submission.
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
Assessment Task 5
Learning Outcomes: 1,2,3,4,5,6,7
Marketing Research Project: Group Report (Industry related) (25%)
Assessment Description: A semester-long research project report based on a client's marketing problem is an essential part of this course. This report allows students to showcase the research project. It needs to provide the client with solutions to the marketing problem they want the group to solve. The project showcases students' competence in conducting the research. Students will apply to some extent learned concepts to marketing-related problems that an industry client or company or small enterprise would have presented in a brief at the beginning of the semester (by weeks 2/3). The marketing research industry is structured so that businesses commission research to be conducted by marketing research firms. Groups of 4-5 students will take the role of marketing researchers who have been commissioned to conduct a research project on behalf of a business client. Once the problem is ascertained, theoretical concepts identified and reviewed, students will then apply their learning of research processes, methods, and analysis techniques to complete the following:
- Translate the client's marketing problem into a research problem (with appropriate research questions)
- Define the purpose and objectives of the research
- Critically review and discuss the theoretical concepts that are relevant to the problem studied
- Design the marketing research project
- Identify and apply appropriate methods (both qualitative and quantitative) of data collection
- Identify and discuss the appropriate methods of analysis
- Analyse data
- Reporting the results
- Identify possible challenges during the research process and limitations of the research
- Propose recommendations on how to possibly overcome the challenges
Assessment Type: Group
Words: 2500 words (+/- 10%) (including all headings, sub-headings, and in-text citations). Any portion in excess of the word limit will neither be read nor marked. Detailed analysis in support of the report can be included in the Appendices (excluded from the word count of the main report content).
References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style
Due Date: Friday 27.10.2023 @ 23:59 (Week 12)
Submission: via Turnitin on Wattle
Late Submission: No late submissions are accepted after the due date and will result in a grade of 0. The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.
Feedback: After the release of results on 30.11.2023
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
Assessment Task 6
Learning Outcomes: 1,2,3,4,5,6,7
Marketing Research Proposal (10%)
Assessment Description: An individual research proposal is an essential part of this course and allows students to "plan" for a research project. It needs to convince the academics of the need for the project and the student's competence in conducting the research. Students will apply to some extent learned concepts to a marketing-related problem of their choice either for an academic purpose or for industry, company, or small enterprise. Please note that students who know of or have access to a "real-life" marketing problem for which they would like to write a marketing research proposal are most welcome to do so. Once the problem is ascertained, theoretical concepts identified and reviewed, students will then apply their learning of research processes, methods, and analysis techniques to complete the following:
- Translate the marketing problem into a research problem (with appropriate research questions)
- Define the purpose and objectives of the research
- Critically review and discuss the theoretical concepts that are relevant to the problem studied
- Propose and discuss appropriate methods (both qualitative and quantitative) of data collection
- Propose and discuss the appropriate methods of analysis
- Identify possible challenges during the research process
- Propose recommendations on how to possibly overcome the challenges
- Extrapolate or give an idea, where possible, of what they think they will find
- Propose a time frame for the completion of the research
Assessment Type: Individual
Words: 1000-1500 words maximum (including all headings, sub-headings, and in-text citations). Any portion in excess of the word limit will neither be read nor marked.
References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style
Due Date: Friday 29.09.2023 @ 23.59 (Week 8)
Submission: via Turnitin on Wattle
Late Submission: No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student. The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.
Feedback: Individual feedback with marks will be made available within 2 weeks of submission.
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
Assessment Task 7
Learning Outcomes: 5,6,7
Summary & Infographics - For Client (5%)
Assessment Description: As part of the communications with clients, groups will be requested to prepare an executive summary and to create an infographic reflecting the main sections including background, problem, question, theoretical framework, methodology, analysis, results, and findings and recommendations in the most effective way. No specific design format is required for the infographic except that the colors should not be aggressive and font colors readable. Students may choose from the various free templates available online to create their infographics. Examples of Infographics will be made available on Wattle.
Assessment Type: Group
Words (Executive Summary): 1000-1200 words maximum (including all headings and sub-headings). Any portion in excess of the word limit will neither be read nor marked.
Format (Infographic): maximum one page
Due Date: Thursday 26.10.2023 @ 23:59 (Week 12)
Submission: on Wattle
Late Submission: No late submissions are accepted after the due date and will result in a grade of 0.
Feedback: After the release of results on 30.11.2023
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
Assessment Task 8
Learning Outcomes: 1,2,3,4,5,6,7
Final Examination (15%)
Assessment Description: This is a 2-hour (indicative) closed-book examination. The examination will include short essay questions (maximum 25 lines each). The questions set for the examination cover all the chapters prescribed for this course to address all the learning outcomes for the course. The purpose of this assessment is to allow students to show broad and coherent knowledge in the context of marketing research and as indicative of their engagement on the pathway for further learning. To that end, the examination provides an assessment platform to determine whether students have attained all the learning outcomes set for the course in terms of:
· the volume and depth of knowledge.
· the cognitive, creative, technical, and analytical skills to criticize, analyze and synthesize knowledge.
· Apply knowledge that shows initiative, judgment, adaptability, and responsibility.
Assessment Type: Individual
Due Date: During the examination period after Week 12.
Submission: The examination system to be used will be communicated to students by Week 10 (i.e., 2 weeks prior to the assessment).
Late Submission: Failing to attend the examination will result in a grade of 0.
Feedback: After the release of results on 30.11.2023
Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.
More information about the assessment task will be provided on the Wattle course site.
Academic Integrity
Academic integrity is a core part of our culture as a community of scholars. At its heart, academic integrity is about behaving ethically. This means that all members of the community commit to honest and responsible scholarly practice and to upholding these values with respect and fairness. The Australian National University commits to embedding the values of academic integrity in our teaching and learning. We ensure that all members of our community understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with. The University has policies and procedures in place to promote academic integrity and manage academic misconduct. Visit the following Academic honesty & plagiarism website for more information about academic integrity and what the ANU considers academic misconduct. The ANU offers a number of services to assist students with their assignments, examinations, and other learning activities. The Academic Skills and Learning Centre offers a number of workshops and seminars that you may find useful for your studies.Online Submission
The ANU uses Turnitin to enhance student citation and referencing techniques and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin be used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Students will submit their Assessment Tasks 1, 5, and 6 through Turnitin in this course.
Hardcopy Submission
For some forms of assessment (handwritten assignments, artworks, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilize the Assignment Cover Sheet. Please keep a copy of the tasks completed for your records.
Students will submit their Assessment Tasks (1, 2, 4, 5, 6, and 7) or part thereof Assessment Task 3 online on Wattle in this course. The form of submission of the final exam (Assessment Task 8) will be announced to students in due time.
Late Submission
Assessment Tasks (1, 2, 4, and 6): No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student. The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.
Assessment Task (3): Failing to attend the group presentation and the individual defense will result in a mark of 0 being awarded to the student. Any requests for alternative arrangements must be negotiated with the course convener.
Assessment Tasks (5 and 7): No late submissions are accepted after the due date and will result in a grade of 0.
Assessment Task (8): Failing to attend the examination will result in a grade of 0.
- All requests for extensions to assessment in RSM courses must be submitted to the RSM School Office with a completed application form and supporting documentation. The RSM Extension Application Form and further information on this process can be found at https://www.rsm.anu.edu.au/education/education-programs/rsm-assessment-extension/
- Students who are unable to sit an examination owing to extenuating circumstances should see deferred examinations, and if appropriate, submit an eForm on ISIS.
Referencing Requirements
Accepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.Returning Assignments
Please see the relevant assessment task details above.
Extensions and Penalties
Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure The Course Convener may grant extensions for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.Resubmission of Assignments
Unless specified otherwise in the assignment requirements, resubmissions are permitted up until the due date and time, but not allowed afterward.
Privacy Notice
The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information. In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service — including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy. If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.Distribution of grades policy
Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes. Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.Support for students
The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).- ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
- ANU Diversity and inclusion for students with a disability or ongoing or chronic illness
- ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
- ANU Academic Skills and Learning Centre supports you make your own decisions about how you learn and manage your workload.
- ANU Counselling Centre promotes, supports and enhances mental health and wellbeing within the University student community.
- ANUSA supports and represents undergraduate and ANU College students
- PARSA supports and represents postgraduate and research students
Convener
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Research Interests
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Nabila Nisha
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