Program Requirements

The Master of Marketing Management requires the completion of 96 units, which must consist of:

Due to changes in course codes, students are permitted the following substitutions:
   MKTG7027 Brand Strategy -> MKTG8027 Marketing Strategy
   MKTG7035 Global Marketing -> MKTG8035 Global Business Project
   MKTG7060 Applied Market Research -> MKTG8060 Applied Market Research

24 units from completion of the following courses:

MGMT7250 - Evidence-Based Management (6 units)

BUSI7280 - Managing in a Global Context (6 units)

MGMT7020 - Technology and Project Management (6 units)

MKTG7260 - Marketing and Stakeholder Communications (6 units)

24 units from completion of courses from the Management course list:

MGMT8003 - Organisational Behaviour (6 units)

MGMT8015 - Entrepreneurship and Innovation (6 units)

MGMT8022 - Strategic Management (6 units)

MGMT8270 - Leading People and Change (6 units)

24 units from completion of courses from the Marketing course list:

MKTG7027 - Brand Strategy (6 units)

MKTG7028 - Strategic Marketing Communications (6 units)

MKTG7050 - Consumer Behaviour & Analysis (6 units)

MKTG7060 - Applied Market Research (6 units)

Minimum of 12 units from completion of the following courses:

MKTG7023 - Services Marketing (6 units)

MKTG7035 - Global Marketing (6 units)

CBEA6070 - ANU College of Business and Economics Internship Program (PG) (6 or 12 units)

Maximum of 12 units from completion of 7000- and 8000-level courses offered by ANU in the following subject areas:

BUSI International Business

INFS Business Information Systems

MGMT Management

MKTG Marketing

Capstone Courses

Specialisations

Admission Requirements

Applicants must present one of the following:

• a Bachelor degree or international equivalent with minimum GPA of 5.0/7.0
• a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• a Bachelor (Honours) degree or international equivalent with minimum GPA of 4.0/7.0
• a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and a Graduate Certificate with minimum GPA of 4.0/7.0
• a Graduate Certificate or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• an ANU Graduate Certificate of Management with minimum GPA of 5.0/7.0
• a Graduate Diploma or international equivalent with minimum GPA of 4.0/7.0
• a successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam
• 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0
• GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550 and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• GRE General test, completed no more than 5 years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing, and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• a minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program

The GPA for a Bachelor program will be calculated from (i) a completed Bachelor degree using all grades and/or (ii) a completed Bachelor degree using all grades other than those from the last semester (or equivalent study period) of the Bachelor degree. The higher of the two calculations will be used as the basis for admission.

Ranking and English Language Proficiency: At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry. 

In line with the University's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors. Applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor degree used for admission purposes. If required, ranking may further be confirmed on the basis of:

• a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor degree used for admission purposes; and/or
• demonstrating higher-level English language proficiency

Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor degree reassessed, to confirm minimum requirements were met.

Further information: English language admission requirements and post-admission support

Diversity factors: As Australia’s national university, ANU is global representative of Australian research and education. ANU endeavours to recruit and maintain a diverse and deliberate student cohort representative not only of Australia, but the world. In order to achieve these outcomes, competitive ranking of applicants may be adjusted to ensure access to ANU is a reality for brilliant students from countries across the globe.

Assessment of qualifications: Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met.

Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au.

Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher.

ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications. 

Application for course credit: Applicants with a Bachelor Degree or Graduate Certificate in a cognate discipline may be eligible for 24 units (one semester) of credit.

Applicants with a Graduate Diploma or Honours in a cognate discipline may be eligible for 48 units (one year) of credit.

Alternate Admin Requirements

Applicants must have either:

• A Bachelor degree or international equivalent with minimum GPA of 5.0/7.0; or
• A Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• A Bachelor (Honours) degree or international equivalent with minimum GPA of 4.0/7.0; or
• A Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and a Graduate Certificate with minimum GPA of 4.0/7.0; or
• A Graduate Certificate or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• An ANU Graduate Certificate of Management with minimum GPA of 5.0/7.0; or
• A Graduate Diploma or international equivalent with minimum GPA of 4.0/7.0; or
• A successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam; or
• 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0; or
• GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550 and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• GRE General test, completed no more than 5 years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing, and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• A minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.

Applicants with a Bachelor Degree or Graduate Certificate in a cognate discipline may be eligible for 24 units (one semester) of credit.

Applicants with a Graduate Diploma or Honours in a cognate discipline may be eligible for 48 units (one year) of credit.

All applicants must meet the University’s English Language Admission Requirements for Students

Cognate Disciplines

For the purposes of admission ‘cognate’ is to be defined as any of the following Fields of Education:

08 Management and Commerce

0801 Accounting

0803 Business and Management

0805 Sales and Marketing

0807 Tourism

0809 Office Studies

0811 Banking, Finance and related fields

0899 Other Management and Commerce

0919 Economics and Econometrics

For more information, please refer to Fields of Education or contact the ANU College of Business & Economics.

Pathways

Fee Information

All students are required to pay the Services and amenities fee (SA Fee)

The annual indicative fee provides an estimate of the program tuition fees for international students and domestic students (where applicable). The annual indicative fee for a program is based on the standard full-time enrolment load of 48 units per year (unless the program duration is less than 48 units). Fees for courses vary by discipline meaning that the fees for a program can vary depending on the courses selected. Course fees are reviewed on an annual basis and typically will increase from year to year. The tuition fees payable are dependent on the year of commencement and the courses selected and are subject to increase during the period of study.

For further information on Fees and Payment please see: https://www.anu.edu.au/students/program-administration/fees-payments

Scholarships

ANU offers a wide range of scholarships to students to assist with the cost of their studies.

Eligibility to apply for ANU scholarships varies depending on the specifics of the scholarship and can be categorised by the type of student you are.  Specific scholarship application process information is included in the relevant scholarship listing.

For further information see the Scholarships website.

Employment Opportunities

Graduates from the Master of Marketing Management are:

• Marketers in the private or public sectors challenged by the complexity of modern organisations
• Professionals from diverse backgrounds needing a mix of marketing and management knowledge and skills to enhance their career prospects
• Marketing management consultants seeking leading edge thinking on management practice policy advisers designing, implementing or evaluating policies
• Management, leadership, consultant, coordination or administration positions in areas such as sales, advertising, marketing, corporate services, tourism, hospitality, health, welfare, social services, administration, public relations, policy, planning, production, education services, customer services, facilities and construction.

Who go on to become:

• Brand Managers
• Marketers & Marketing Managers
• Business Consultants
• Entrepreneurs
• and leaders in many other influential roles.

Industry placements via the CBE Internship courses are also available.

Learning Outcomes

1. Demonstrate knowledge of the principles and practices of marketing in various business, non-commercial government and social enterprise settings
2. Define problems in marketing by using evidence from different sources
3. Apply marketing theoretical and analytical frameworks and tools to find solutions to marketing problems.
4. Critically engage with existing literature in marketing to keep abreast of problems and new developments in marketing
5. Critically assess the roles of the marketing function, its strategy and objectives, in helping the organisation to successfully achieve its goals
6. Reflect on how the learning and honing of skills in marketing can address needs in the marketing environment of Indigenous, International, local and multinational businesses, stakeholders and wider non-business audiences

Further Information

Applicants who are applying for admission using GMAT (Graduate Management Admission Test), GRE General Test, or other option that includes full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program, should provide this completed CV template and two referee reports/letters as one PDF and upload it with their application.Contact the Research School of Management at enquiries.rsm@anu.edu.au if you have any queries regarding the application requirements.

Program commencement

The ANU Research School of Management offers a tailored Orientation Week program each semester for its postgraduate students, held during the University O-Week dates for that semester. This tailored program is designed to introduce students to their fellow peers, and provide specific information pertinent to studying a postgraduate program at the ANU Research School of Management. Evidence-Based Management is foundational to ANU Research School of Management postgraduate programs and this, along with other facets of the teaching and academic environment, will be introduced to students during this week. Attendance is highly encouraged.