This course provides students with an introduction to the field of visual communication design, and equips them with the knowledge and skills to more effectively communicate their ideas and processes in a visual form. Students conduct research and produce practical projects as a means to interrogate and apply fundamental theories, concepts and techniques. The course examines the foundational elements of visual communication and how context shapes production and reception of visual forms. Students address visual design for print, screen and environmental graphics and gain a practical grounding in relevant design software packages, different file formats and technical production requirements.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
- strategically apply visual communication design concepts and techniques;
- demonstrate competency and creative ability operating design software;
- produce creative design solutions for specific cultural and technical contexts;
- conduct research into design artefacts and processes, and apply findings to creative production; and
- substantiate design outcomes with research and rationale.
Indicative Assessment
- Project A - Visual Identity Design Research (15) [LO 4,5]
- Project A - Visual Identity Design Collateral (35) [LO 1,2,3,4]
- Project B - The Lock Down Companion (50) [LO 1,2,3,4,5]
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
130 hours of total student learning time made up from:a) 40 hours of contact comprising lectures, tutorials / workshops.
b) 90 hours of independent student research, reading and writing.
Inherent Requirements
Not applicable
Requisite and Incompatibility
Prescribed Texts
See indicative readings and those listed on Wattle.
Preliminary Reading
Itten, J. (1961). The art of color: The subjective experience and objective rationale of color. New York: Reinhold Pub.Lupton, E. (2004). Thinking with type: A critical guide for designers, writers, editors, & students. New York: Princeton Architectural Press.
Lupton, E., & Phillips, J. C. (2008). Graphic design: The new basics. New York: Princeton Architectural Press.
Miller, B. G. (2011). Above the fold: Understanding the principles of successful web site design. Cincinnati, OH: How Books.
Samara, T. (2002). Making and Breaking the Grid: A Graphic Design Layout Workshop. Rockport.
Wheeler, A. (2003). Designing brand identity: A complete guide to creating, building, and maintaining strong brands. Hoboken, NJ: John Wiley.
White, A. (2002). The elements of graphic design: Space, unity, page architecture, and type. New York: Allworth Press.
Fees
Tuition fees are for the academic year indicated at the top of the page.
Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees.
- Student Contribution Band:
- 12
- Unit value:
- 6 units
If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2024 | $3780 |
- International fee paying students
| Year | Fee |
|---|---|
| 2024 | $5280 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
First Semester
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| 3458 | 19 Feb 2024 | 26 Feb 2024 | 05 Apr 2024 | 24 May 2024 | In Person | View |