This course aims to develop an advanced understanding of the international business, and international marketing environment, the international marketing mix, and international development strategies.
Specific topics include the rationale for international marketing; marketing issues related to international economic, financial, political, legal, cultural, technological environments; international marketing research; market selection and entry; product adaptation for international markets, promotion, pricing and distribution in international markets; channel selection and alliances; and strategic issues in international marketing.
Students are required to complete the International Business Plan for a local business looking to expand overseas. This course also allows undergraduate students to participate in the International Business Plan Competition as part of a Work-Integrated Learning experience with clients from industry and government.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
- Classify strategies for entering export markets from extant knowledge and research;
- Apply core theoretical concepts from international marketing, management and business to find practical solutions to constraints of small businesses;
- Synthesis the merits of varied stakeholder and organisational evidence and secondary data for international solutions in the profession of marketing and business development;
- Propose revised strategies and marketing communications to enter diverse international markets;
- Assess international professional experience through an evidence-based approach to international decision making; and,
- Reflect on the significance of international marketing, business and management in the future direction of global business developments.
Work Integrated Learning
Projects
Students will be engaged in projects designed with and for organisational partners.
Indicative Assessment
- Typical assessments may include, but are not restricted to: in-class exercises, written and oral assignments, quizzes, examinations, group project tasks, oral presentation, and other assessment deemed appropriate to show attainment of the learning outcomes set for the course. Further details will be made available via the Class Summary. (50) [LO 1,2,3,4,5,6]
- A research-based project, a capstone experience and/or a piece of scholarship. Further details will be made available via the Class Summary. (50) [LO 1,2,3,4,5,6]
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assessment work.
Inherent Requirements
This course has no inherent requirements.
Requisite and Incompatibility
Prescribed Texts
Information about the prescribed textbook (if any) will be made available via the Class Summary.
Fees
Tuition fees are for the academic year indicated at the top of the page.
Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees.
- Student Contribution Band:
- 34
- Unit value:
- 6 units
If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2024 | $4680 |
- International fee paying students
| Year | Fee |
|---|---|
| 2024 | $6000 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
Second Semester
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| 7559 | 22 Jul 2024 | 29 Jul 2024 | 31 Aug 2024 | 25 Oct 2024 | In Person | View |